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Better Bean produces delicious, ready-to-eat beans.
Better Bean is pioneering a new grocery category with a line of innovative and delicious fresh beans sold in a refrigerated format similar to fresh hummus. The company was borne out of the father-daughter founding team’s passion for tasty, healthy vegetarian food and the goal of bringing delicious, convenient beans to consumers. Better Bean comes in five flavors that are vegan, GMO-Free and Food Alliance Certified, using high quality ingredients skillet-made in artisanal batches. The beans are grown using low-till farming that promotes healthy soil.
Better Bean was co-founded by father and daughter team Keith and Hannah Kullberg. Keith, Better Bean’s President, has 20 years’ experience as a CEO and entrepreneur. Hannah heads marketing and public relations; she is a graduate of Vassar College where she studied food systems.
From a packaging standpoint, their sleek colorful containers stand out on the shelf and use a new “one-seal” technology for the sustainability benefits. Widely used in Europe, this system integrates the typical extra layer of plastic into the lid, representing a 30% reduction in carbon footprint over a typical deli tub. The lid is firmly sealed into place with heat and pressure, creating a food-safety barrier, yet peels off easily. The container is fully recyclable, BPA-Free, re-usable, and microwave safe. Better Bean has been a Certified B-Corp since 2013.
Better Bean is a certified BCorp.